Global audiences oftentimes generalize Japan as a culture of minimalist collectivism, tied to an image of ancient tradition. At VIVIFY, we have conducted in-depth research into the trends and mindsets of each generation, shining light on the true shape of modern Japanese culture.

India, Saudi Arabia, and South Africa as emerging anime powerhouses 1990s-2000s revivalism give the anime industry an additional push as...

世界的にウェルネスツーリズムの人気が高まる中、その旅先での「食」の重要性が改めて見直されています。スパやヨガといった定番のウェルネス要素に加え、「何を食べるか」が旅の質、そして心身の健康を大きく左右するという考えが広まっています。

As individuality and storytelling take center stage in spatial design, bold colors and expressive patterns are making a comeback. The...